In 1977, the I LOVE NY logo made its debut in ads featuring Frank Sinatra, Morgan Fairchild and Yul Brenner. The ad campaign is considered, by many, the most successful in history. The campaign was designed to revitalize the New York state economy. The ad agency Wells, Rich and Greene of the slogan to refer not only to New York City, but New York state as well. To this day, the I LOVE NY logo is seen around the world.